Google Ads says it's working. Does your margin agree?
MTR Digital runs Google Ads for ecommerce brands. We judge every change by what reaches your bank account after product costs, shipping and returns, not by the ROAS in your dashboard.
In this account, 42% of the ad budget went to products that lost money.
This is what your free audit looks like. A real Google Ads account we reviewed, store name removed, with every product graded on what it actually earned after costs.
Figures from a real Google Ads account, rounded to the nearest euro. Net is calculated at the store's 33% gross margin.
What we do with it
Scale
These already make money. This is where the budget goes, raised step by step while profit holds.
Set targets from their margins
This product group gets a ROAS target based on its own margin. Under a tighter target it either earns its place and moves up to Sidekick, or its spend drops and it goes back to the Zombie pool.
Give them a fair test
Most barely got any traffic, so there's no verdict yet. We give them a controlled chance to show whether they can sell.
What you receive
- Every product graded like the report above
- Your breakeven ROAS, from your real margins
- Branded vs. new-customer spend, separated
- A conversion tracking health check
- The three changes we'd make first, ranked by impact
- A recorded video walking you through all of it
Want to see this for your own store?
Request a free auditWhere ecommerce ad budgets usually leak
Most accounts aren't badly run. They're optimised for the number Google reports, which is not the number the business lives on.
ROAS targets with no breakeven behind them
A 3x target means nothing until you know your margin. For a lot of stores, 3x is a loss on every order.
Budget pooled on the wrong products
Shopping and Performance Max spend drifts to products that get clicks but don't convert, or convert at thin margins.
Paying for customers you already had
Branded searches and returning buyers inflate reported results while adding little new revenue.
Tracking that counts the wrong things
Duplicate conversions, tax and shipping inside revenue, or micro-conversions set as primary goals all bend bidding the wrong way.
How working with us starts
You see real findings from your own account before you commit to anything, including a call.
Share read-only access
Add us to your Google Ads account with read-only access. It takes two minutes and you can remove it any time.
Get your audit
Within five business days you get the report and a recorded video walking through what we found and what we'd change.
Talk it through
If the findings make sense to you, we book a call to go through priorities and whether we're the right fit.
We run the account
Monthly management, reported against profit and new-customer revenue, not just ROAS.
A new agency, kept small on purpose
MTR Digital is a Google Ads agency for direct-to-consumer ecommerce brands. It was started by Mihajlo Tramosljika after four years of managing Google Ads for six- and seven-figure ecommerce brands inside agencies.
Agencies tend to sell senior strategy and hand the account to someone junior. Here, the person who audits your account is the person who runs it, and the only goal is profit you can see in your store data and your bank account.
We take on a small number of brands at a time so every account gets proper attention.
Request your free audit
Tell us about your store. We'll reply within one business day with how to share read-only access.
Best fit: ecommerce brands spending $10k or more a month on Google Ads.
Prefer email? mihajlo@mtr-digital.com